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- Marike Backer van Ommeren independent marketing and advertising professional
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Welcome, my name is Marike Backer van Ommeren and I am an independent marketing and advertising professional with 6 years commercial experience. I'm currently living and working in Driebergen, the Netherlands.
- Objective
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To find short to medium term freelance assignments in the broad field of marketing and advertising. My main area of interest and expertise is consumer insight, market and media research and marketing dashboards.
- Personal profile
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Conscientious and enthusiastic, with the power to reach objectives and personal goals. Quick understanding of what is required. Positive "can do" attitude. Affinity with brands and communication and interested in what drives consumer behaviour.
- Availability
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Now that the renovation our new home is almost finished from now on I am available for assignments.
- Current projects
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- I am working on two webdesign projects at the moment:
- 1) A website for marketing company KlantX
- 2) A webshop for fashionvalerie.nl
- Marketing projects
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- I recently have finished the development of a ROMI (Return on Marketing Investment) Dashboard for Microsoft. The assignment: 1) to investigate how to improve their marketing effectiveness measurement 2) to map the knowledge base to identify possible critical metrics 3) to design the dashboard. The Microsoft Marketing Dashboard became a collection and visual presentation (website) of what are believed to be the most critical diagnostic and predictive marketing/communication metrics, organized in a way to promote the recognition of patterns of performance and to identify issues and priorities in the marketing.
- Webdesign
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I design websites and business cards for small companies and freelancers. Please see my webdesign portfolio below (some of these websites may still be under construction):
